Conversion improvement

Conversion Improvement

There are many issues influencing the conversion rates of travel sites.

A recent Forrester Research study showed that 25% of Web travellers not booking online did so because “I tried to buy my travel online, but ran into problems completing the purchase” *.

When a visitor decides to start the booking process, you want to be 100% sure that absolutely nothing will prevent them from finishing it. Performance problems, functional error messages, and usability problems need to be kept as far away as possible. The travel industry is a competitive industry, with usually low margins. So, users turning to competitors, or becoming expensive customers needing your Helpdesk, is something you simply cannot afford.

UXinsight, direct insight, direct improvement

UXinsight gives you a full 360-degree overview of how your customers experience the use of your online applications. With UXinsight's real-user monitoring, you can look over the shoulder of your customers, and see what they see. Know what they found to be obstacles to fulfil their conversion path, and how much this costs you in terms of lost customers and revenues. By gaining a full insight of your customers’ experiences, you can quickly and effectively optimize your online processes, and increase your success.

* Top Five Reasons Why Web Travellers Abandon Booking Online, Henry H. Harteveldt and Sarah Rotman Epps, Forrester Research, March 16, 2007