Conversion improvement

The Internet has become one of the most important sales channels in the telecom industry.

This means that even small changes to conversion rates have a high impact on business results.

You don’t want a client that tries to extend their subscription online not being able to finish this transaction. With the risk of them changing to one of your competitors. This means that you have to be able to see all functional error messages your customers see in their browsers while completing a transaction. If you have full insight in what went wrong, and know which user had bad experiences, you can act immediately.
For example, a major European Telco used this insight as input for their Call Centre. Calling all customers that were ‘lost’ because they quit a transaction in the last step resulted in a 40% conversion rate.

UXinsight: direct insight, direct improvement

UXinsight gives you a full 360-degree overview of how your customers experience the use of your online applications. With UXinsight, you can look over the shoulder of your customers, and see what they see. Know what they found to be obstacles to fulfil their conversion path, and how much this costs you in terms of lost customers and revenues. By gaining a full insight of your customers’ experiences, you can quickly and effectively optimize your online processes and increase your success.