Corporate Image

In E-Government performance equals image!

An excellent corporate image is important for any public institution.

Usually in this ‘business’ no news is good news, but even simple issues create major media attention and very bad publicity. Of course, this also goes for your online services.

Are you sure your site doesn't crash in case of peak traffic?

The Dutch Ministry of the Interior has experience with a disaster situation resulting in very bad publicity. They developed a website called www.crisis.nl. A website that is for use by citizens in case of such events as natural disasters or terrorist attacks. However, right when the first weather alarm was issued on January 7, the site crashed, because it couldn’t handle the amount of simultaneous users. Imagine what that did for their image! Not to mention the extra cost for developing a new application that does the job.

UXinsight, avoid damages to your corporate image

UXinsight allows you to look over the shoulders of your online users. You see exactly what they experience while using your website. You are able to follow them during all interactions, see if they get any error messages, or have troubles filling in forms. No more surprises! Base your KPIs on real-user information.