Increase conversions

You probably ‘sell’ many of your services such as loans, credit cards, mortgages, and saving accounts on line.

Hence, any issue influencing conversion rates immediately effects your business results.

Unfortunately, there seem to be many obstacles for customers to finish their transactions. Simply being able to identify them enables you to increase your conversions by big numbers.

Many transactions are done by known users; that is, customers that have logged in. If you can follow them during their visit, and are able to follow their experiences on every step of a transaction process, you gain full insight on all issues that may or will impact conversion. Knowing if they are caused by application or system errors, lack of usability, or other factors, allows you to take necessary actions and directly improve your conversion rates. And, because you know who was affected, you can easily contact this customer with a personalized offer.

Mobile banking

A major Dutch bank recently started with a big campaign on their mobile banking services. Monitoring how end users experience this service makes them very successful. They know exactly which type of telephone is performing well in online banking. And, of course, they also sell these phones online!

UXinsight, direct insight, direct conversion improvement

UXinsight gives you a full 360 degree overview of how your customers experience the use of your online applications. With UXinsight's real user monitoring, you can look over the shoulder of your customers, and see what they see. Know what they found to be obstacles to fulfil their conversion path, and how much this costs you in terms of lost customers and revenues. By gaining a full insight of your customers’ experiences, you can quickly and effectively optimize your online processes and increase your success.